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Bergs Dashboard

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Bergs Recovery

CRM & Meta + Google Ads & Sales Pipeline  •  Australia  •  AUD 2025-03-03 → 2026-04-17

Live Data
Updated: 17 Apr 2026, 3:38 PM
💪 Business Health
Revenue: $729,908 ✔ Strong
ROAS: 12.7x ✔ Excellent (3x+ is great)
Pipeline: $1,786,408 ✔ Healthy pipeline
Avg Deal: $42,936 ✔
Win Rate: 28.8% —
Deals: 59 Total in pipeline
CPA: $3,376 —
📊 How are my ads performing?
Channel:
Time Period:
📊 Daily Ad Snapshot
19 active ads • updated 17 Apr 15:39
Yesterday Spend
$193
78 landing page views
Cost Per LPV
—
for selected period
Active Ads
19
running right now
View period:
Ad · Campaign · Ad Set Status Spend Impressions Reach Clicks CTR CPC CPM Freq LPV CPL 30d Trend
Loading daily ad performance...
Ad Performance
Calculator Leads ?
531
Genuine calculator completions
Total Spend ?
$57389
AUD
Real CPL ?
$108.08
per lead
Meta CPL ?
$67.49
512 Meta leads
Google CPL ?
$310.39
19 Google leads
Impressions ?
7.0M
6,973,450 total
Reach ?
1.45M
1,453,631 unique
Avg CTR ?
33.41%
23,296 clicks
CPC ?
$1.48
per click
CPA ?
$3,376
per won deal
Leads Over Time — All Time
Cost Per Lead by Period
Impressions — Monthly
Reach — Monthly
CTR % — Monthly
Spend vs Leads — Combo
Sales Pipeline
Close CRM
Total Revenue ?
$729,908
Won + in progress
Pipeline Value ?
$1,786,408
All active deals
ROAS ?
12.7x
Revenue ÷ Ad Spend
Deals Won ?
17
PIF Dispatched
Avg Deal Size ?
$42,936
per won deal
Win Rate ?
28.8%
17 of 59 deals
Pipeline Funnel
Revenue Over Time (by month)
Chiller Recommendation Split
Commercial vs Residential
Pool Size Distribution
CRM Deals
Close CRM
Customer ↕ Value ↕ Stage ↕ Date Won ↕
Gavin Pitts$133,643PIF Dispatched2025-06-13
Total Fusion$60,900PIF Dispatched2026-03-25
Total Fusion$60,900PIF Dispatched2025-12-01
Mark & Corey$60,000Invoice Sent2025-11-30
Caleb - Thrve Centre$50,000Responded2025-07-31
Streamline Pools$49,500PIF Dispatched2024-12-12
Streamline Pools$49,500PIF Dispatched2025-01-27
Sol ST8$36,819PIF Dispatched2025-05-30
Natalie Stevenson$35,000Initial Call2026-04-30
Kim Clark$35,000Initial Call2026-04-30
Rod$35,000Responded2026-02-28
Heraldo$35,000Initial Call2025-12-31
Savu Saunas$35,000Responded2026-01-31
Function Well$35,000Initial Call2025-11-30
Colin Varacalli - Recover Right$35,000Initial Call2025-12-31
Hope Island Bath House$35,000Lost2025-11-30
Earl - Opt In$35,000PIF Dispatched2025-06-30
Fitness First Melbourne$35,000Initial Call2025-05-31
Blue Mountain Sauna$35,000Initial Call2025-07-31
World Gyms - Luke & Eli$34,482PIF Dispatched2025-10-16
TORRE DEVELOPMENTS PTY LTD$30,43750% Paid2026-03-20
Strand Fitness$30,000Initial Call2026-01-31
Salter Brothers - Crowne Plaza$30,000PIF Dispatched2025-09-02
Roar Active$30,000PIF Dispatched2025-04-23
Chris Underwood$28,000Responded—
Brandon Finn - Crystal Water Pool N Spa$27,000Initial Call2025-12-31
Bate Bay Pools Services$27,000Initial Call2026-01-31
Revival Elements$27,000Initial Call2025-04-30
ReHub$25,000Initial Call2025-10-31
Aqua Form Pools$23,000Initial Call2026-03-31
Benny Lucas (Brisbane)$23,000Responded2026-02-28
Matt Worthington$23,000Lost2026-03-31
Chris Bell$23,000Responded2026-02-28
Savu Saunas$23,000Responded2026-03-31
Rod$23,000Responded2026-01-31
Coby$23,000Responded2026-02-28
Craig Lowe$23,000Initial Call2026-02-28
Stronger By Design$23,000Lost2025-11-28
Life Hub$23,000PIF Dispatched2025-12-31
World Gyms - Luke & Eli$23,000PIF Dispatched2025-08-05
Revive Jindabbyne$23,000Lost2025-06-30
Tom$23,000Responded2025-06-30
Revive Jindabbyne$23,000Lost2025-06-12
Sweat Chill Exhale$23,000Initial Call2026-04-30
Tribe - Fire and Ice Perth$22,000Initial Call2026-01-31
Zen Den$22,000PIF Dispatched—
Ben McAvinue Prahran New Room$21,000PIF Dispatched2025-03-29
Slow Folk$20,500Initial Call2026-01-31
Savu Saunas$20,000Initial Call2026-03-31
Reguvenate Cook Islands$20,000Responded2026-01-31
Recovery Lab Mornington$20,000Responded2026-01-31
Recovery Lab Townsville$20,000Initial Call2025-12-31
Frosty's Sri Lanka$19,091PIF Dispatched2025-08-08
Tobias$18,000Ready Dispatch2026-01-31
The Reset Sanctuary$18,000PIF Dispatched2025-06-30
Saif Islam$18,000Ready Dispatch2026-01-31
Scott Heywood$16,636PIF Dispatched2025-12-01
Garry's Pools$11,000Initial Call2026-02-28
Rare Breed$0Initial Call2025-03-31
Recent Leads (Last 20)
Live CRM
NameDateChiller RecommendedSegmentPool SizeLead Type
Brie12-04-2026The Classic Split SystemCommercial2000LCalculator
Taite12-04-2026The Classic Split SystemCommercial2000LCalculator
Joe09-04-2026The Classic Split SystemCommercial300LCalculator
Nick09-04-2026The Adonis Split SystemCommercial8000LCalculator
James07-04-2026The Adonis Split SystemCommercial2000LCalculator
Mali07-04-2026The Adonis Split SystemCommercial2900LCalculator
Mali07-04-2026The Classic Split SystemCommercial600LCalculator
Mali07-04-2026The Adonis Split SystemCommercial5400LCalculator
MLi07-04-2026The Adonis Split SystemCommercial3800LCalculator
James06-04-2026The Adonis Split SystemCommercial1300LCalculator
Loretta06-04-2026The Classic Split SystemCommercial300LCalculator
Geno02-04-2026The Classic Split SystemCommercial1000LCalculator
PJ Prendergast01-04-2026The Adonis Split SystemCommercial4500LCalculator
Mark Arigho30-03-2026The Classic Split SystemCommercial2000LCalculator
Karen Hosking28-03-2026The Classic Split SystemCommercial400LCalculator
matt27-03-2026The Adonis Split SystemCommercial5100LCalculator
Russell26-03-2026The Classic Split SystemCommercial300LCalculator
Lauren24-03-2026The Classic Split SystemCommercial500LCalculator
Michael24-03-2026The Classic Split SystemCommercial4000LCalculator
Test (dmlabs)23-03-2026The Classic Split SystemCommercial2000LCalculator
Meta Ads Campaign Performance
Campaign Status Spend (AUD)? Impressions? Reach? Clicks? CTR? CPC? Freq? CPM?
AWARENESS TOFU [TESTIMONIAL]ACTIVE$11320.616,144,4801,213,5693,4145.56%$3.325.1$1.84
TOFU [TESTIMONIALS] LEAD GENPAUSED$1849.1655,63124,2101,820327.16%$1.022.3$33.24
TOFU [TESTIMONIALS] LEAD GEN – CopyPAUSED$968.7841,08519,2971,039252.89%$0.932.1$23.58
TOFU [TESTIMONIALS] LEAD GENACTIVE$333.1812,0507,782289239.83%$1.151.6$27.65
Lead Campaign [Re-Target]ACTIVE$276.036,0984,044315516.56%$0.881.5$45.27
DTC RETARGET [Bergs AI Launch]ACTIVE$54.915,4744,57197177.20%$0.571.2$10.03
DTC LEAD GEN [Bergs AI Launch]ACTIVE$52.264,2453,873109256.77%$0.481.1$12.31
Google Ads Campaign Performance
Campaign Status Spend MTD (AUD)? Conversions?
Ice Bath Chiller | Exact Match | Feb 26ENABLED$3131.4321
Competitor Retargeting - Jan - 2026ENABLED$1282.786
1.0 Ice Bath Chiller Terms | Exact Match Landing Page URLENABLED$32.810
1.0 Ice Bath Chiller Terms | Phrase MatchPAUSED$15.470
1.0 Ice Bath Chiller Terms | Phrase Match Landing Page URL PENABLED$6.640
💰

Manual Spend Override

Override total spend manually if needed — normally Google Ads spend is pulled automatically from the sheet

Total ad spend: $57389
Enter spend from any unlinked Meta ad account, then click Apply. Stored in session.
Current Customers
Crowne Plaza
Emerge
Life Hub
Powerhouse Gym
Reset Sanctuary
Roar Active
Scirex
Sol Sauna
Sol State
Strong Pilates
Studio Vela
Total Fusion
World Gym
Sources: Leads: Google Sheets • Meta: Marketing API (act_1410927250316478) • Google: Ads Script → Sheet • Sales: Close CRM Updated 17 Apr 2026, 3:38 PM