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Bergs Recovery

CRM & Meta Ads & Sales Pipeline  •  Australia  •  AUD 2025-03-03 → 2026-03-28

Live Data
Updated: 28 Mar 2026, 7:00 AM
💪 Business Health
Revenue: $729,908 ✔ Strong
ROAS: 14.8x ✔ Excellent (3x+ is great)
Pipeline: $1,760,908 ✔ Healthy pipeline
Avg Deal: $42,936 ✔
Win Rate: 29.3% —
Deals: 58 Total in pipeline
CPA: $2,907 —
📊 How are my ads performing?
Time Period:
Ad Performance
CRM Leads ?
455
Calculator opt-ins
Total Spend ?
$49413
AUD
Real CPL ?
$108.60
per lead
Impressions ?
6.1M
6,084,621 total
Reach ?
1.30M
1,301,723 unique
Avg CTR ?
36.32%
22,098 clicks
CPC ?
$1.47
per click
CPA ?
$2,907
per won deal
Leads Over Time — All Time
Cost Per Lead by Period
Impressions / Reach / CTR Trend
Spend vs Leads — Combo
Sales Pipeline
Close CRM
Total Revenue ?
$729,908
Won + in progress
Pipeline Value ?
$1,760,908
All active deals
ROAS ?
14.8x
Revenue ÷ Ad Spend
Deals Won ?
17
PIF Dispatched
Avg Deal Size ?
$42,936
per won deal
Win Rate ?
29.3%
17 of 58 deals
Pipeline Funnel
Revenue Over Time (by month)
Chiller Recommendation Split
Commercial vs Residential
Pool Size Distribution
CRM Deals
Close CRM
Customer ↕ Value ↕ Stage ↕ Date Won ↕
Gavin Pitts$133,643PIF Dispatched2025-06-13
Total Fusion$60,900PIF Dispatched2026-03-25
Total Fusion$60,900PIF Dispatched2025-12-01
Mark & Corey$60,000Invoice Sent2025-11-30
Thrve Centr$50,000Responded2025-07-31
Streamline Pools$49,500PIF Dispatched2024-12-12
Streamline Pools$49,500PIF Dispatched2025-01-27
Sol ST8$36,819PIF Dispatched2025-05-30
Kim Clark$35,000Initial Call2026-04-30
Rod$35,000Responded2026-02-28
Heraldo$35,000Initial Call2025-12-31
HTSL & Fluire$35,000Responded2026-01-31
Function Well$35,000Initial Call2025-11-30
Colin Varacalli$35,000Initial Call2025-12-31
Hope Island Bath House$35,000Lost2025-11-30
Powerhouse Recovery$35,000PIF Dispatched2025-06-30
Fitness First Melbourne$35,000Initial Call2025-05-31
Blue Mountain Sauna$35,000Initial Call2025-07-31
World Gyms - Luke & Eli$34,482PIF Dispatched2025-10-16
TORRE DEVELOPMENTS PTY LTD$30,43750% Paid2026-03-20
Slow Folk$30,000Initial Call2026-01-31
Strand Fitness$30,000Initial Call2026-01-31
Salter Brothers - Crowne Plaza$30,000PIF Dispatched2025-09-02
Roar Active$30,000PIF Dispatched2025-04-23
Chris Underwood$28,000Responded—
Brandon$27,000Initial Call2025-12-31
Bate Bay Pools Services$27,000Initial Call2026-01-31
Revival Elements$27,000Initial Call2025-04-30
ReHub$25,000Initial Call2025-10-31
Aqua Form Pools$23,000Initial Call2026-03-31
Benny Lucas (Brisbane)$23,000Responded2026-02-28
Matt Worthington$23,000Lost2026-03-31
Chris Bell$23,000Responded2026-02-28
HTSL & Fluire$23,000Responded2026-03-31
Rod$23,000Responded2026-01-31
Coby$23,000Responded2026-02-28
Craig Lowe$23,000Initial Call2026-02-28
Stronger By Design$23,000Lost2025-11-28
Life Hub$23,000PIF Dispatched2025-12-31
World Gyms - Luke & Eli$23,000PIF Dispatched2025-08-05
Revive Jindabbyne$23,000Lost2025-06-30
Tom$23,000Responded2025-06-30
Revive Jindabyne$23,000Lost2025-06-12
Sweat Chill Exhale$23,000Initial Call2026-04-30
Tribe - Fire and Ice Perth$22,000Initial Call2026-01-31
Zen Den$22,000PIF Dispatched—
Ben McAvinue Prahran New Room$21,000PIF Dispatched2025-03-29
Savu Saunas$20,000Initial Call2026-03-31
Reguvenate Cook Islands$20,000Responded2026-01-31
Recovery Lab Mornington$20,000Responded2026-01-31
Recovery Lab Townsville$20,000Initial Call2025-12-31
Frosty's Sri Lanka$19,091PIF Dispatched2025-08-08
Tobias$18,000Ready Dispatch2026-01-31
The Reset Sanctuary$18,000PIF Dispatched2025-06-30
Saif Islam$18,000Ready Dispatch2026-01-31
Scott Heywood$16,636PIF Dispatched2025-12-01
Garry's Pools$11,000Initial Call2026-02-28
Rare Breed$0Initial Call2025-03-31
Recent Leads (Last 20)
Live CRM
NameDateChiller RecommendedSegmentPool SizeLead Type
Lauren24-03-2026The Classic Split SystemCommercial500LCalculator
Michael24-03-2026The Classic Split SystemCommercial4000LCalculator
Test (dmlabs)23-03-2026The Classic Split SystemCommercial2000LCalculator
Cockheads22-03-2026The Classic Split SystemResidential300LCalculator
Jacko22-03-2026The Classic Split SystemCommercial900LCalculator
Eiejeje22-03-2026The Adonis Split SystemCommercial4800LCalculator
Mark21-03-2026The Classic Split SystemCommercial700LCalculator
Brad21-03-2026The Classic Split SystemResidential400LCalculator
Chris20-03-2026The Classic Split SystemCommercial2000LCalculator
Jake18-03-2026The Classic Split SystemResidential400LCalculator
George Adams18-03-2026The Adonis Split SystemCommercial7000LCalculator
Warren Wakefield18-03-2026The Classic Split SystemResidential400LCalculator
Cindy17-03-2026The Classic Split SystemCommercial3500LCalculator
Casper Turner17-03-2026The Adonis Split SystemCommercial5200LCalculator
Nezaar Nahim17-03-2026The Classic Split SystemResidential300LCalculator
Jack17-03-2026The Classic Split SystemCommercial2000LCalculator
Kylie16-03-2026The Classic Split SystemCommercial500LCalculator
Su15-03-2026The Classic Split SystemResidential400LCalculator
Brianna Marshman15-03-2026The Classic Split SystemResidential300LCalculator
Tin15-03-2026The Classic Split SystemResidential300LCalculator
Meta Ads Campaign Performance
Campaign Status Spend (AUD)? Impressions? Reach? Clicks? CTR? CPC? Freq? CPM?
AWARENESS TOFU [TESTIMONIAL]ACTIVE$9797.385,282,1481,077,8812,8865.46%$3.394.9$1.85
TOFU [TESTIMONIALS] LEAD GENPAUSED$1849.1655,63124,2101,820327.16%$1.022.3$33.24
TOFU [TESTIMONIALS] LEAD GEN – CopyACTIVE$854.4636,46117,474866237.51%$0.992.1$23.43
Lead Campaign [Re-Target]ACTIVE$274.756,0564,020313516.84%$0.881.5$45.37
💰

Additional Ad Spend (external Meta account)

Add spend from any Meta account not connected to the API — it gets added to your total CPL calculation

Total ad spend: $49413
Enter spend from any unlinked Meta ad account, then click Apply. Stored in session.
Sources: CRM: Google Sheets • Ads: Meta Marketing API • Sales: Close CRM  •  Account act_1410927250316478 Updated 28 Mar 2026, 7:00 AM